> enshittification, vendor lock in

Their only options. They have to eventually show a return on the investment bonfire that they have been burning. This is apparently all they are teaching at business school now, since it seems to be what almost all companies are doing.

In another year the open source models will be good enough for almost anything.

When your choices are a Cadillac or a bicycle, a lot of people will take the Cadillac. When you add in the option of a Hyundai, that gets the job done for a huge number of needs.