> He publicly shares everything about his lifestyle and routine rather than paywalling them, so if he is running a scam, he probably needs some pointers

Disagree. What he does is run a YouTube channel that appears to do that. That makes it an ideal vehicle to advertise supplements with little research or scientific backing to an uninformed and trusting audience.

Each day the stock market likely moves his NW more than the ARR of his supplement company.

Again, if he is trying to run a supplement scam with an NW north of $1B, he needs some pointers. Dude could announce an AI startup tomorrow and get more funding than any of his current companies would make in a lifetime.