> You have to accept that your pricing model sucks to a group of people (who are likely experiencing subscription fatigue) and decide if it’s worth losing or never getting their money.

And for some subscription situations, you can probably offer them a price that works for both of you.

There's a 'PhotoSync' app that offers a premium option for either $1/month or $24 for life. Presumably because they looked at the average subscription duration and found it was in the region of 2 years. Modulo the time value of money and per-transaction processing costs.

Personally I much preferred the one-off purchase, even though it's not clear I'll be using the app in 24 months, because it fits a lot better with my (somewhat chaotic) way of managing my money.