Sort of like how Diary Queen aren’t allowed to call their desserts “Ice Cream” because there isn’t enough dairy, we need to force retailers to start calling them game-licenses? This feels like a whole lot of a big fuss over something like that. I really feel like there must be something deeper going on.

Well the goal is to stop killing games, to make it possible for people to run their own games indefinitely. That's a lot harder than baseline consumer protections though.