Interesting, not what I remember from 2017. To which hardware startups are you referring?

One example of the peak of that craziness was in 2016, after Snapchat released glasses with an embedded camera, which were more or less received as as a gimmick by their user base, Snapchat changed their name to Snap Inc and told their investors that they're now a hardware company.

Well that was the peak of the kickstarter era, tons of wearables and new projects. You know, like Pebble