Why not both? ORMs for the simpler CRUD operations, SQL when it gets a little hectic.

The author basically says this in the first paragraph, but the title (and some of the language the author uses) implies that people should just use SQL.

It's a reasonable article pointing out some of the annoyances and problems of ORMs (especially in the Java world, where they tend to be overengineered) but there are still a lot of advantages to them if you are in an OO language and they used in a reasonable way.