You know how Costco constantly moves some of the usual “staples” they have around the store randomly?

And how Costco can never be relied on having the same item outside of those core products every time you go to the store? Better buy it now since next month they may no longer have it and you need to wait 6mo before you see it again - if ever.

That’s on purpose to induce you to wander the store more and “discover” items for impulse purchasing.

Costco absolutely optimizes as much as it can to induce impulse buys. Pretending they don’t is a weird take. Amazon might make it more frictionless, but every retailer out there is doing this sort of thing. I kind of prefer amazons way of doing it since it doesn’t introduce friction to my buying experience and waste my time.

Costco is also world renowned as a meme for peak American style consumerism. I say this as an executive member who also buys a lot off Amazon. They are just yin and yang of the retailer experience. I don’t really see one as more evil or better than the other - just totally opposite business models.