I am not sure how to write this without it sounding like an ad for Starlink. It definitely isn't. Just trying to add an anecdote to the conversation. I live in Canada and there are a small number of people that I know that have given up faster, cheaper internet from Telus/cable/etc for Starlink. I think what it comes down to is people are tried of the two year contracts and having to negotiate a better rate and never being able to get the same deal as a new customer. Loyalty is punished.

Whenever landline ISPs fail, Starlink swoops in.

Having competition is important, and Starlink, being what it is, can compete with everyone everywhere at all times.

Starlink is a natural fit for sparsely populated underserved rural areas. But if going with Starlink begins to make economic sense in city centers, local ISPs have failed very hard. And Starlink is always there to punish them for it.

From a pure competition standpoint, Starlink existing puts pressure on the entire industry all at once. No longer are so many people bound by a sole supplier in certain communities and now actual competition will eventually forced these companies to start fighting hard for customers. If there is one thing Elon is good at it’s scaling and that pressure should mount pretty quickly

I had the same problem in San Francisco with Comcast. The only alternative was wireless service (which was somehow much slower than my iPhone) or slow fixed wireless as my street doesn’t get fiber. Ended up getting my partner to resubscribe to Comcast as a new customer.

Unfortunately Starlink will never be able to make substantial inroads into urban areas since their cell size is far too large to serve a high of density customers well.

How do they know Starlink isn't going to jack the prices up?