I did wind up choosing GCP to be our primary enterprise AI provider and it has definitely been a challenge to try and explain the difference between Vertex AI Studio, Gemini Enterprise, and Gemini Enterprise Code Assist, to say nothing of trying to explain that these three products are not the same thing as the consumer version of Gemini that they can find when they google “Gemini AI”. The branding is godawful.

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disgruntledphd2 an hour ago | parent [-]

This appears to be a commonality across software companies as Microsoft appear to do the same thing.

Is it that the marketing is bad or is there some weird reason that this all makes sense?

	▲	derektank an hour ago \| parent [-]
		If I had to guess, it’s an ownership issue. There’s an enterprise team, a consumer team, a cloud team, etc. so there’s no single vision and plan. Which could be okay, but then each of those teams likely has not been given the authority to develop their own branding or naming and just defaults to using whatever is available, pre-canned.