I wish every product everywhere was evaluated based on merit, efficacy, etc alone...but...i bet most of us lean towards products in a grocery store with more appealing labels. The unfortunate reality is that customer psychology matters and your great product can die because of it.

I wish the performance , achievements , honour , praise , and disdain we hold for people would be evaluated based on this instead of PR and Puff pieces.

Sure there will always be subjective differences , but a lot of negative impacts on this planet can be attributed to the distortion of actual merit and the distorted proportion of what should be correctly attributed to one individual .