I've been following the Russia/Ukraine war and satellite internet has been pretty important there. For first world countries not currently being bombed to death, you're probably right. But for everywhere else it is better than waiting for new ISPs to start up and get fiber rolled out. It is the global market outside the US that they are probably going for.

https://play.google.com/store/apps/details?id=com.stardebug came out of Ukraine and is useful for debugging the antenna, if you feel like looking at more data about it.