I don't think they can. The infotainment is outsourced to who knows where and those people develop based on specs sent by the manufacturer: as cheap as possible and as fast as possible. Unless you actually spend time understanding what people want, how they want it, if they like it or not, you cannot have a superior product.

I have a newish car (2023 make) with an Android based infotainment system: the built-in maps move so slow, no online updates (I have to use a stick to update them once a year) and so on. Basically they put it there I think out of habit, not that the majority of their customer demand in-car navigation as a must to buy it.