It is hard to make an executive not enshittify something when his salary bonus depends on him enshittifying it.

Does their salary bonus depend on that though?

Car makers make money selling cars. Which buyers happily pay five figure suns for. An executive can add to the bottom line by raising sales prices/volumes with a more competitive product, or lowering component costs.

This isn’t some weird social media business with non-paying users and a reliance on ad money.