If the least populated 3% of Switzerland's geographic area didn't have internet access at all, no one would care because it's just a single frozen mountain.

If the least populated 3% of the USA's geographic area didn't have internet access at all, people would care because it's the entire state of Wyoming. Okay, most people wouldn't care, but some people in Wyoming would.

That seems like another way to lie with silly stats though. If 3% of the least populated areas of all the subdivisions of the US the size of Switzerland were not connected, then that would indeed be just as irrelevant.