How can they be "bringing it back" if they already offer it? So they can't be currently catering for it.

Also, the Jaguar F Pace was a big screen with the only knob being the vents, so they did take the majority away.

They did away with a lot of physical buttons in the past. Now they are in the process of bringing them back. There are some models still sold with the old design while all new models have physical again.

Also some of their brands had physical buttons all along. I think Skoda never removed them in the Elroq or Enyak.