Actually, think all the devs here should know this too (and am surprised people on HN are making such a big deal about this). Agreed, 500Mb is what most households need because, yeah, 90% of the time 4k video is the most demanding thing we do (which is only 25Mb/s per person in the household).

Having been telling this to my family and friends whenever they want to upgrade to 1Gb/s, but to noavail. They rarely ever take the suggestion (ah well, to each their own).

Agreed. It's telling that the ads for speed upgrades all seem to focus on families: when all are uploading and streaming maybe at the same time. The marketeers know that 1 individuals and couples are not the target market and 2 they want everyone to be using as much as possible.