"It is difficult to get a man to understand something, when his salary depends upon his not understanding it" -- Upton Sinclair

This is the CEO of Rivian's software arm -- his job is to create and sell software that runs in the car. Carplay and Android Auto effectively make him unnecessary.

If you listen to the interview, he has bold ideas about how the car should somehow be the center of one's computing ecosystem. It's ridiculous because the smartphone is already the center! And people like that! And it just makes sense! They're fighting this dumb battle because they have to. But ultimately every car manufacturer wants to get away from Carplay so they can own that tiny fraction of computing that happens on the drive to and from work.