It could be a small brand not sold in the US that a large portion of the audience here wouldn’t recognize.

Excluding whatever's going on in China right now, there's just not that many small brands left. You only have to have a passing interest in cars to be aware of pretty much every global car brand - excluding high end supercars, kit car weirdness and whatever mayhem is happening in China.

If only there was a global repository of information about everything that was readily accessible at our fingertips that anyone here could access!