Because the data is very helpful in pricing risk of drivers in insurance premiums. Obviously risky drivers should be charged a higher rate.

Companies who want to use this data should gather it themselves, and transparently. Insurance companies do this, my dad had a little tracking unit in his car that I assume allowed him to pay a lower rate.

It is not gathering or using the data that is a problem, it is gathering or sharing it without awareness and consent. To be fair, even sharing/selling it would be fine assuming it happens with awareness and consent. Not buried in some ToS, but active consent.

Unless they're disclosing exactly how the location data is being used to measure driver risk, my assumption is that it's a form of redlining. Filing my racial discrimination lawsuit nnnnnnow.