The amount you can capture by directly enjoying it is crazy. You get double taxed on your labor. Once when you earn it, another when you spend it, and then the people you pay get taxed yet again on that! Plus their regulatory costs of licensing, insurance, property taxes, compliance, the cut of the shareholders/owners.

If you just do it yourself... there is no one to tax or take anything off the top. It often ends up you double your "income" from your work or better.