I wonder if this should be codified as a rule of thumb, or an unofficial "law"? One perhaps we can reference easily among our peers.

You mean like Goodhart's Law? (Unless you're being sarcastic)

	▲	Loughla 6 hours ago \| parent [-]
		That's close but not quite. That says that when a measure becomes a target, it ceases to be a good measure. My argument is that in the 21st century, a time of great data use without deep understanding, any measure at all will inherently become a goal to be gamed.