Kinda.

The answer is simpler on the surface: focus.

Generally the problem is the larger the firm’s operations, the harder it is to focus.

Apple is the only firm that has done well on this consistently and doesn’t have a huge grave yard of failures to show for it.

Are you saying what people are hoping to achieve with stupid goals? Because yeah, obviously. But the point is that they're stupid, so they don't achieve that, and that failure is 100% knowable in most scenarios.

PUBLIC graveyard