That is insane. I'm sure companies will learn the absolute wrong lesson from this, and attempt to centralize and kneecap token usage.

As many companies do with all their budgets, down to the trivial and clearly positive EV cost of free coffee. So it goes, cost controls are hard and necessarily imprecise.

Tokens are less valuable than the eyeball metric of the Dotcom era. At least the eyeballs were real then.

I'd argue most of the AI value is related to how 'Dead' the internet is.