until mid 00s broadband internet was not widely available outside US/Europe/Japan. At one point I think over 10% of the internet was just Russia. Even today Russia and Japan make up about 5% of the internet each. you can see this in early 4ch culture especially

this meant most of the people on the internet were middle class suburban from the developed world, educated, literate, and technical. importantly, 3rd world bot farms and relentless content grinding had not yet taken off. that is a big difference