Most of the old internet could be restored with the right search engine and browser. Index all of the invasive BS to page 100 or the results, and put the interesting/relevant things up front. People might pay for it. You could do some of it with an extension.

Lately, since I've pretty much blocked most media companies in /etc/hosts, I've been enjoying reading the pre-2015 from archive.org. Although, I do have some grief, I guess I'm ok with being the last analog generation; it's not my world anymore.