Pretty sure Google would loose its search business if Google search only contained websites owned by Google.

Because of the introduction of AI overview, click-through rates are dropping like crazy. Up to 70% of Google searches now end without any clicks to third party websites. So most search users already stay completely within Google's ecosystem.

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fsuts 3 hours ago | parent [-]

But does that apply to shopping?

I have often had a look at Google shopping results but very rarely clicked one.

I think when searching for an answer ai assist is often sufficient but not for where you are buying?

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giancarlostoro 2 hours ago | parent [-]

> I have often had a look at Google shopping results but very rarely clicked one.

Pretty sure that tab is all ads, so its all garbage, in some cases some of the results look like scams.

	▲	dmurray an hour ago \| parent \| next [-]
		It worked great for me recently buying running shoes. I knew what shoes I wanted, there are plenty of no-name merchants selling them, competing on price (last year's model, so not being sold in big name stores). Click through each of them, find one with the right size, colour, delivery prices. Very painless. If some of the merchants are scams, I wouldn't know, my shoes arrived anyway. Instead of "all ads, so it's all garbage" this is exactly what I wish all advertising could be.
	▲	brainwad 34 minutes ago \| parent \| prev [-]
		It's not all ads. Indeed it's mostly not.