The ad revenue is a drop in the bucket compared to the app store rent, which is a drop in the bucket compared to hardware sales.

Do you have any sources for hardware sales vs app store revenue?

MYEUHD 6 hours ago | parent | next [-]

iPhone: 50.4%

Mac: 8.1%

iPad: 6.7%

Wearables, home and accessories: 8.6%

Services: 26.2%

I assume that the majority of service revenue is App store revenue.

Other services they provide are iCloud and Apple care

	▲	dbdr 6 hours ago \| parent \| next [-]
		That's revenue though. Fixed costs for hardware is probably much higher. If we looked at profits, the percentages would probably look quite different.
	▲	jurip 3 hours ago \| parent \| prev [-]
		I believe Google's Safari payments are a significant chunk of services revenue too (around $20 billion a year.) Then there's Apple TV and Apple Music, which are not nothing.

Angostura 6 hours ago | parent | prev [-]

Let’s not conflate total App Store revenue and Ad revenue.

	▲	eru 5 hours ago \| parent [-]
		Yes, but I was willing to grant (even if only for the sake of argument) that ad revenue is probably a lot smaller than the other two in the list.