> bloat

"Look at all the traditional signals of thought, quality, or attention that it inserted, which being totally counterfeit have actually become strictly counterproductive--at least to anybody who has to actually use it!"

Yesterday a fellow agency who’s sharing a client with me proceeded to send me a roughly 1000-thousand words LLM-generated message on slack explaining a strange behavior on a newsletter flow that did the following:

- explained back to me the original request I had filed with details

- assumed the request was about something it was not

- didn’t reply to my question

- had no actionable element whatsoever

- repeated all of the above twice with different words.

This is a senior person running a marketing agency. The absurdity here is that I have a high cost per hour that falls back onto our shared client. Who I will now have to brief about how I spent about 2 hours due to this comms back and forth and deciphering LLM-novels on a problem that could have been solved in a 30min slot if the agency only took 5 minutes to read, understand and use their brain. The added time was for me to basically go back to my comms, understand if I had communicated poorly (I asked a non-tech third party: they got it in 3 minutes), and reassess everything twice. Result: two hours to do something that amounted to changing a link behavior.