I don't think anything can be done, without regulation, which the USA is allergic to.

Why have customer service when the market doesn't seem to care and still buys your shit? Why crack down on scams when the market just does chargebacks, and yet keeps buying your shit?

So, we just deal with scammers, counterfeiters, drop shippers, fake brands, fake companies, fake products, all because regulation is seen as the worst thing that you could ever do to a business.