|
| ▲ | hbn 11 minutes ago | parent | next [-] |
| Zero people in the process of creating that ad said "we'll suggest people date their siblings, it'll be so memorable" That is absolutely not a success story when trying to market a Christian dating platform. |
|
| ▲ | not_a_bot_4sho an hour ago | parent | prev | next [-] |
| Sounds like the viewers were highly unlikely to have clicked through. Cost the advertiser a view but lost the conversion. Useful ad for Facebook. They made money on it. The advertiser didn't. |
|
| ▲ | fumblebee 2 hours ago | parent | prev | next [-] |
| wouldn't "useful ad" imply either 1) clicking through and buying the product or service, or else 2) building up a positive brand association to help increase sales later? remembering an advert correlates but is different to it being valuable. |
| |
| ▲ | svachalek 20 minutes ago | parent [-] | | Yeah I remember some studies showed this with overly sexy ads. They were very memorable to the audience but all they remembered was hot chicks, they couldn't recall the product. |
|
|
| ▲ | RattlesnakeJake 2 hours ago | parent | prev | next [-] |
| But it didn't bring clicks to the website nor goodwill toward the company. No one remembers who ran the ad. Even if we did, it would only be in a negative light due to a weird and off-putting advertising approach. |
| |
| ▲ | dewey 2 hours ago | parent [-] | | Don't get hung up on this specific example of the dating ad. There's a difference between awareness campaigns and click / conversion campaigns and if there's some ads for a garden chair and your friend is sitting on it you'll definitely remember it more than some random model. Or clothes that are advertised on your body. Not saying that's the future we want, but it would definitely work for a while. |
|
|
| ▲ | boelboel an hour ago | parent | prev | next [-] |
| Many people want to date their own friends? Seeing your friend is on the site would show it's okay to use? |
|
| ▲ | dwa3592 22 minutes ago | parent | prev [-] |
| This is a ridiculous argument that just because someone still remembers something means it was a good advertising strategy. This is partly why advertising sucks. The correct metric in this case would be did the user actually go on the date with the said person or at least initiated the conversation. In this person's case, very likely not. So the strategy is dumb, ridiculous and laughable but not useful or good in any sense. |
