There's a post every other month where some dude who put nonsense information online celebrates because it actually ended up in some frontier models weights.

If it's easy enough that some randos can do it for fun, what do you think happens when there's commercial interest behind it?

Obviously companies are going try nudging AI towards recommending whatever they're selling. It's a logical extension of SEO - and that's a 100 billion USD industry.

Additionally, if I believed myself to be in some sort of spending - err - AI race, I'd try to poison the data sets of my competitors by putting crap out there for others to ingest.

It's not really a problem. We're out of natural tokens anyway. The future is synthetic verifiable traces (already the way we train coding agents).

Do you have examples of such celebrations?