I don’t think that bot mitigation is nearly the ordeal that the social media giants pose it to be, so long as the desired result is keeping such activity minimized (practical) and not entirely eliminated (impossible), especially in this era of increasingly capable lightweight language models.

Taking Xitter as an example, there are many tells that are visible even to readers with limited info that should be as plain as day to the platform owner. Many are barely even masked. The problem is that for ad supported social media, all incentives align with proliferation of bots, especially if they’re paying you to boost their reach. They’re doing all the hard work of genetically engineering perfectly engaging content for you; who cares about the deleterious effects they’re having on society?

This is why surveillance style adtech must be made into a massive political liability.