As little as possible or necessary.

For the hard working entrepreneur in the middle of nowhere midlands it sounds like “wohoo!” Salaries, rent, equipment, and now … tokens? Will devour that quickly.

The investment won’t be worth anything if it doesn’t carry through to revenue.

So I would have to say “infrastructure.” The most essential things to get to wherever the plan is going. Maybe keep 20% in cash for unexpected emergencies.

$100k really isn’t a lot unless you’re one guy working from home.

Don’t spend it on anything you don’t need!