One good example: Facebook was ignoring Brazilian law. An employee in brazil was arrested and charged with contempt. He spent a while in jail. Zuck started posting about the guy being a martyr for free expression while the lawyers trying to negotiate the release begged him to keep quiet.

Eventually the guy gets released and is invited to California to meet Zuck. Except by that time Zuck had forgotten all about it and ignored the guy.

I remember that arrest... I remember agreeing with Zuck's post on free speech. How naive I was. People went to jail for this guy and he didn't give enough of a shit to know their names.

"This feature/posture you really want to roll out in Burma is something that Burmese protestors, hell, the Burmese government has told us will be used to harm dissidents."

"It's a really important feature to me and the exec team."

"..."

"..."

Actually, the whole Burma trip was a fiasco.

Sarah doesn't come off great, either, more someone who was happy riding the wave until she realized just how many people were getting thrown under the bus for the sake of Zuck and Sandberg, including her and her own relationship - but was also someone with not enough "clout" to push back meaningfully (though it could be argued that there wasn't anyone with enough clout to push back against either of them, let alone both).

That's what it ultimately came down to, those two, like so many other people at that level, do not give one single shit about anyone except themselves, and anything beyond their bank accounts and/or egos.