This discussion applies to any product from every virtual store, including game stores.

Unless you get an irrevocable full digital copy of the product, the “buy” button should technically be called “lend” or “borrow”, as you lose the product when the shop disappears.

But that doesn’t solve the deteriorating ownership problem as consumers will choose to borrow due to convenience even if they know they get to keep nothing. Especially if that is the “only” option.

Digital products are hollow and short-term, yet still asking full price or even quadruple the price of physical products (happens a lot with games).

Consumer protection would mean that buying means owning, with all perks and hassle that comes with it.

There currently are no long-term protections. “Stop killing games” is a reflection of that, but needs to broaden.

Edit: clarification