OpenAI/et al. selling an IP laundering service under the name 'max subscription' may force the world to accept the perspective that Intellectual Property isn't a thing. The business model of extracting value from creators via rent seeking IP may not be viable in a world where LLMs can generate anything on demand. We might be transitioning to the Lockean view that for something to be ownable as property, it must be a scarce resource, and information is not a scarce resource.

From that property rights perspective, the property that's created when new information is created is not the information itself, rather, it's the act of creation (claim to authorship) that's the scarce resource.

I don't know what a world looks like where the only form of IP is non-transferable and owned by the original creator. Maybe that new form of IP creates less value over all, and maybe that's ok if the creator is getting 100% of the smaller pie instead of crumbs from media labels. Companies like Red Hat could be an example of a viable business model if IP laws follow the current winds.

Companies like Corgi will need to rely on internal talent to ensure that their product is better than what someone looking at their product can vibe code a copy of, which from my perspective as a consumer, sounds like a better route than Corgi relying on an internal legal team to send a cease and desist letter.