To be fair to jacobgold, at this point there is more or less an AWS services announcement singularity: if you didn't see the announcement when it happened you may never catch up or even find it in the wretched console website.

Though I did know about this one! (Because I saw the announcement.)

It just seems pretty different to me? I've lots of similar stuff and yet I still don't understand what it's for and how it works after scanning the docs quickly.