Why in the heck was this comment downvoted? Because that was exactly my thought reading the article: the mind machine interface stuff is weird (and fMRI blood flow is never going to achieve a lot it is a blunt tool which this is related to).

But high resolution imaging of blood flow? That's a pretty great medical diagnostic tool if you can make it more available and cheaper.

Additionally, as an ambulance chaser who looks at medical bills all day, people don't realize how much of the zombie medical debt out there is from scummy ERs (HCA etc) doing 2 or 3 pointless MRIs at $5k a pop.