Is putting the finished unit in the box "assembly" of the delivered product?

I've seen "Packaged in $country" on boxes before, so I suspect they are two different things.

Like food made in Canada that shows up in American chain stores being labeled "Distributed by QFC." There's lots of rules about this sort of thing.

Reminds me of back in the late 90's when Wal-Mart was all rah-rah about "Made in the USA!" on all of its products. Then my company bought every employee a Sam's Club membership and the cards were all marked "Litho en Mexico."