If you remember that hotel chain Sonder which went bankrupt last year, they had a zero-local-employees model: no front-desk, outsourced maintenance and housekeeping. I think they made the same mistake. Your typical interaction with the hotel receptionist is extremely formulaic. Many other hotels have replaced the sign-in process at least with a machine. That's most prominent in your mind, so its easy to assume that's where most of the value comes from.