> I don't think your average consumer has any idea how memory works, which apps are using it, or what a "reasonable" consumption is for a given task.

I had a brand new experience today. I emailed someone explaining to "right-click, then…" and got a reply saying that they are left-handed, so my instructions were not applicable for them.

Average consumers, for the most part, have a magic box. Only when someone is motivated to learn, like wanting to have a better gaming experience or having an interest in media production (or code), is there incentive to learn.