I’d not heard of this fallacy* but it makes perfect sense. Well executed human greeting is such a killer asset if you get it right. There’s a few million years of genetic programming inside us all that responds unreasonably positively to hospitality. If someone enters my home and is not drinking their desired beverage in under four minutes, I have brought shame on me and my family!

I think we are all programmed to respond well to any courtesy, no matter how indirect. When a computer game level has a nice tutorial “level 0” then I feel good. When my dishwasher has color coded component to help me clean it, I feel good. When I click a text area containing an order number and it auto selects the number, I feel good. Great design is about the same kind of warm fuzzies as great hospitality. Maybe we should even call industrial design “passive hospitality”?

*No apostrophe btw. It ought to be The Doorman Fallacy. If you want an apostrophe then call it The Hotel Manager’s Fallacy :)

I also hadn't heard of it, but I feel like it's kind of a corollary of the whole, "what's measured is managed" idea or maybe the Streetlight effect (https://en.wikipedia.org/wiki/Streetlight_effect).

It's easy to measure a doorman's cost, but hard to measure their impact. Few, if any, guest are likely to mention the impact of a doorman on their stay except in the exceptional case. That means when budgets start to get tight (or an exec wants to drive the share price up), doormen become an easy target to cut because there's little hard data to justify their value.

> I think we are all programmed to respond well to any courtesy, no matter how indirect.

I once read a book called "The Media Equation" that argued humans' social cooperation/courtesy instincts are many thousands of years old, while computers are very new (the book was written in 1996). As academic HCI researchers they'd conducted many experiments, providing evidence for this, which is why it's a book, not a paragraph.

What I found fascinating about this book was you could see how their findings had directly translated into Clippy in Office 97. You close 'Clippy' and it waves goodbye instead of disappearing immediately? They had research findings saying that was perceived more favourably.

Doormen keep vagrants away and prevent dirty things from accumulating in front of the venue. Plus the social benefits of interaction. It is a cost but offers not immediately obvious benefits.