Begging? Component price goes up, they increase their prices. Where's the begging?

Just like US had oil but as the world prices went up, US oil prices went up. No one will sell it cheap inside the country for patriotism. Same thing here.

Of course they likely had / likely have some issues, but we should explain it as market forces rather than any struggle they are facing.

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whatever1 3 hours ago | parent [-]

Is your thesis that Apple is planning for the same number of sales as the previous price?

If not, they ordered less chips. Hence lost capacity.

	▲	kshacker 2 hours ago \| parent [-]
		No I don't have a thesis. About pricing, Netflix is constantly raising its prices and making more and more money (their stock is broken for last few months only) because they learned how to maximize profit by serving less customers but more profitable customers. Thats just one example. All I am saying is that price stability is not guaranteed and is not a corporate goal so whether they failed here, whether they regret something, it is not possible to judge that just from price increase. Maybe they did, maybe they did much better than we know today and will find out next year (or quarter).