The cool thing isn't so much os9map (yes it's cool) , but the fact that the data wasn't locked behind some wall and they were able to do whatever they wanted with it. There are a lot of cool ideas out there that are thwarted because the data is just locked away behind something only a very limited web gui can access, and you are at the mercy of people who's greatest ideas are ways to make the most horrible money extracting experience they can.