> You don't become a pioneer in your industry by just cargo culting everyone else.

You usually don't become a CEO of a long established company by being a pioneer either though...

You may be able to argue this particular case though, as he is a marketing guy and he was a pioneer in marketing as few others capitalized on social media/YouTube when he did.

But I feel like that's completely unrelated to how adjacent that's to what I'd consider a pioneer in a CEO position. Hence me pushing back a lil

Sometimes you do get the CEO gig for being a pioneer, but then the whole organization thwarts whatever you want to do by repeatedly saying “we don’t do it that way here” and dragging their feet until you get fired.