AI is particularly infectious among C suites, because AI is great at spewing words. A substantial portion of folks in those positions are there because of family connections, existing wealth, etc., and their only contribution to the business is similarly spewing words. They went to good colleges where they excelled at spewing words. They worked cushy / hard jobs where they had to spew the just the right normal predictable words for this context, perhaps at a large volume and with little notice... and the words were hard words... not known to those outside the industry.

For those that lack initiative, strategy, a real understanding of their business, engineering, etc., the spewing words is the whole thing. It overshadows their entire understanding.