(I know this is not how business works, but..) I worked out if they ate a $200 per Mac bump themselves, their reserves would run out in 58 years at current sales rates :-D

More realistically, though, I'm surprised they didn't eat it up until new releases when they often increase prices. All the current models will be gone in a year and they'd probably barely notice that. Perhaps they've been eating it up for the past year or two and push came to shove.

> I'm surprised they didn't eat it up until new releases when they often increase prices.

There may be an element here where announcing new hardware at a 30% higher price would largely make the latter the focus point, so instead they chose to take the hit of the price hikes separately.