I went to look for a new phone about 6 months ago - everything was AI this, AI that, all the display stands made a big deal about AI (to the extent I considered a 2024 phone because no AI). In the end I didn't buy at that point.

Just last week finally I had to buy a new phone, and so I went shopping again - this time no AI was mentioned anywhere. Not online, not on the stands in the shops, nowhere. The silence speaks volumes, as they say.

> Just last week finally I had to buy a new phone ... this time no AI was mentioned anywhere

It's not surprising given that "Sixty percent of US consumers say ‘AI’ in brand messaging is a turnoff, survey finds"

https://news.ycombinator.com/item?id=48569278

For what it's worth, my ASUS motherboard from 2017 has their overclocking utility branded as "AI suite 3" (implying there were 2 before). I think having a buzzword to slap on products that fits the latest trend is a checkbox for whoever is marketing these, whether or not it fits any textbook definition of that term.

Things I had never asked for in a phone:

1) Increasingly more sophisticated cameras.

2) Fake slimness with protruding lenses.

3) Removing headphone jack.

4) Adding AI.