Oof, that’s a ~20% increase across the entire lineup. Ram and storage are particularly expensive, as can be expected: mbp m5 pro $1700 -> $2000, m3 ultra $4000 -> $5300. To be expected, there’s only so much margin apple is willing to lose and everybody else already increased prices.

I’m surprised that iphones didn’t get a price raise while neo did. Neo seems like a clear market share attempt so that they can upsell on services, I would’ve expected either both of those or neither to get dinged.

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TalkingCodeMonk 12 hours ago | parent | next [-]

They also inexplicably snuck in a 50% increase for the TV 4k, just to be extra greedy.

Treat yoself Tim Apple!

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fckgw 11 hours ago | parent | next [-]

The majority of the component cost in the AppleTV is likely the storage so that's a big hit.

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Marsymars 11 hours ago | parent [-]

Having the ethernet port and Thread radio gated behind the 128gb model is obnoxious.

I have three Apple TVs that are ethernet connected and form the backbone of my home's Thread network, but they have <5 apps installed and would do fine with 32gb rather than 128gb. (And in fact, they are all currently 32gb models from the previous generation where those did include ethernet.)

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thejazzman 6 hours ago | parent [-]

at a (previously) $20 price difference, why would they add a 3rd model?

	▲	Marsymars 5 hours ago \| parent [-]
		I don't know what makes sense for Apple's supply chain and BoM, I'm just saying that the price for my home's worth of Apple TVs with the minimum functionality I use has gone up by over 50% since the previous-gen model and now sits at over $1,000 in local pricing. That's the kind of pricing that makes me start to consider the Google 4K Streamer even if it's a UX downgrade - for $300 I get ethernet and Thread on every TV.

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0cf8612b2e1e 12 hours ago | parent | prev [-]

That’s infuriating. I was hovering over the buy button last week, and now that’s a deal breaker. I was already going for the premium price point for hard-to-justify reasons.

	▲	0cf8612b2e1e 9 hours ago \| parent [-]
		Update: while I am terribly unhappy to give them money, there are still retailers who are listing the previous price and I was able to scoop one up before the hike went into effect.

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elicash 12 hours ago | parent | prev [-]

I think the Neo was eating into their Air sales, and not merely bringing the Mac to a new market.