Compare https://hn.algolia.com/?q=lastpass to basically any other password manager, like https://hn.algolia.com/?q=1password or https://hn.algolia.com/?q=bitwarden

Those companies do not have the same number and severity of security incidents. lastpass is truly in a category of its own

i'd love to switch from my lastpass family plan to... something else.

but there is a non-trivial switching cost to migrate several people (with varying technical aptitudes) that each use several platforms.

if 1password had a one-click migration flow they'd be able to win over a lot of converts.